tracing

tracing technology guaranteeing attribution

Tracing is Mosaic’s new standard for attribution in a webless world. Instead of relying on cookies or UTM links, tracing listens to how advice is received and the feedback users provide. This allows Mosaic to capture meaningful signals such as sentiment, engagement, and intent—turning every interaction into data that improves both the advice engine and the brand experience.

Through tracing, Mosaic is able to deliver unprecedented visibility across the MAAP network. Brands are no longer limited to clicks and impressions as their only markers of performance. Instead, they can understand how users respond in real time: “yes, buy that,” “no, that’s too expensive,” or “I’m curious, tell me more.” These qualitative insights transform advertising from a one-way push into a genuine dialogue.

The value for brands is profound. Tracing enables Mosaic to provide feedback reports that detail activity and sentiment across every MAAP partner. For the first time, brands gain clarity not just on whether their content was seen, but on how it was felt. This feedback loop elevates campaign performance measurement from passive observation into active intelligence, giving brands a truer understanding of their customers and the ability to adapt with precision.