best practiices

Keyword Selection

Quality Over Quantity

Provide specific, relevant keywords to ensure the most contextually appropriate ads are served:

• Be Specific: Instead of generic terms like "technology", use specific terms like "smartphone", "Android", or "iPhone"

• Include Context: Include keywords that provide context (e.g., "buying", "comparing", "reviewing")

• Limit Keywords: Focus on 5-10 of the most relevant keywords rather than an exhaustive list

User Experience

Ad Placement

• Natural Integration: Display ads in a way that enhances rather than disrupts the user experience

• Timing: Show ads at natural breaks in conversation or when they're most relevant to the topic

• Transparency: Clearly mark content as advertising (the "Powered by Mosaic" tag helps with this)

Response Handling

• Graceful Fallbacks: Have a plan for when no relevant ads are available

• Performance: Cache API responses when appropriate to minimize latency

• Error Handling: Implement robust error handling to prevent disruptions to your service

Privacy Considerations

Data Minimization

• Only Share What's Needed: Share user location and device information if available. Refrain from sharing PII

User Consent

• Transparency: Be transparent with users about ad serving and data sharing

• Opt-Out Options: Consider providing options for users to opt out of personalized ads

Technical Implementation

API Usage

• Caching: Cache ad responses for short periods (e.g., 5-15 minutes) to reduce API calls

• Rate Limiting: Implement client-side rate limiting to prevent excessive API calls

• Retry Logic: Use exponential backoff for retries on 5xx errors

Tracking Implementation

• Preserve Tracking Links: Always use the provided campaign_link for clicks to ensure proper tracking

• Markdown Rendering: Ensure your markdown renderer correctly handles the provided campaign_markdown

• Image Handling: Ensure images are displayed correctly and at appropriate sizes

Testing and Monitoring

Regular Testing

• Keyword Variations: Test with different keyword combinations to ensure ads are being matched correctly

• Edge Cases: Test with empty or invalid inputs to ensure graceful error handling

Performance Monitoring

• Latency: Monitor API call latency and optimize if necessary

• Success Rate: Track the percentage of requests that successfully return ads

• User Engagement: Monitor click-through rates to gauge ad relevance and placement effectiveness

Optimization

Continuous Improvement

• A/B Testing: Experiment with different ad placements and formats

• User Feedback: Collect and analyze user feedback on ad relevance and intrusiveness

Revenue Optimization

• Strategic Placement: Place ads where they're most likely to be relevant and clicked

• Timing: Show ads when users are most receptive to them