surfaces

billions of new surfaces

Mosaic AI Advertising Partners (MAAPs) represent a new category of distribution: a network of builders creating untethered, exponential surfaces across agents, LLMs, and AI-native apps. These infinity surfaces are where attention is rapidly shifting, and Mosaic is the first to provide a scalable pathway to monetize them. By activating this new channel, we enable advice to surface only when it makes sense—matching user intent in real time rather than interrupting it.

The user experience is intentionally non-intrusive. Unlike legacy ad formats that compete for attention, advice within MAAPs feels like part of the natural flow of conversation. Mosaic’s technology ensures that advice appears contextually, in the right modality—text, image, voice, or video—so it feels like a trusted extension of the application itself. This creates a smoother experience for the consumer and greater trust in the recommendation.

What makes MAAPs transformative is the two-way connection they create between brands, builders, and consumers. For the first time, brands can engage in a feedback-driven dialogue inside the applications people are using every day, while builders gain a seamless monetization layer. This back-and-forth data loop not only enriches customer insights but also ensures that every piece of surfaced advice is tied directly to intent, driving both immediate engagement and long-term brand affinity.